Branding 101: Branding Guidelines for Small Businesses
As a small business owner, coming across Apple or Nike as examples of good brands may sound overwhelming. It may sound like ‘branding’ is meant for top companies only. That’s a myth. No matter how small your business is, good branding is worth investing in. Also, you do not need a Nike-sized account balance to […]
7 Questions To Ask Before Hiring A Web Designer
Hiring a web developer can be one of the most challenging tasks for an organization and project. Sometimes, your priority in selecting a web developer can either be a front-end designer or a back-end developer. We have carefully put together questions and things you should know before hiring a web developer. Selecting the right web […]
Delivering Quality Services, One Client At A Time.
The staple meal in Nigeria is rice. The average Nigerian eats rice every day. In fact, in most homes, the meal plan looks like this- rice for breakfast, bread for lunch, and eba for dinner. Nigerians and carbohydrates are 5 and 6. Behind a solely carbohydrate-based diet is a lot of health and weight issues. […]
3 THINGS YOU NEED TO KNOW TO SET UP A SIMPLE WEBSITE FOR YOUR SMALL BUSINESS
So you heard about how business owners like you make a lot of money off the internet and decided that it is time to take your business online. How do you go about it? What is a website? It can be stressful, especially as this isn’t your area of expertise. But not to worry, this […]
UI Mobile App Design Using Adobe XD and Protopie – A Case Study of a Dental Appointment Booking Application
In 2019, we were contracted to develop a Dental Booking Mobile and Web Application for a client. The application’s key features included things like having clients book appointments with a dentist online, services, access subscriptions, subscribe for services through a points-based system and track payments. At inception, we knew this project would include UX research, […]
How To Make Your Mobile App Visible On The App Store
With more than 1.5 million apps in the Apple and Android mobile app stores, mobile app marketers face the huge challenge of achieving discoverability, sustained user engagement and, ultimately, monetization. There is a need to market your mobile app correctly or you risk your app getting lost among the plethora of apps available for users […]
How To Create A Simple DIY Video – The Basics
The year is 2020 and “Parasite”, a Korean movie just bagged the award for best picture at the Oscars – it is also the first Non-English-Language movie to do so in the History of the Award. Also “Hair Love” a crowdfunded animated video made by Matthew A. Cherry, an Independent Creator just bagged an Oscar […]
WITH TAKING AWAY LIKES, IS INSTAGRAM KILLING INFLUENCER MARKETING OR SAVING IT?
Social media was supposed to be the one safe space where we could be whoever we wanted, an escape from the endless traffic, bad roads and the many problems of our beloved motherland. However, we all know this is not what happened. A lot of factors came together over the years to make social media […]
5 Things to Know About Designing Winning Proposals
A few months ago, at Astract9 we were invited to make a presentation at a government parastatal. We got into the room and it was immediately evident that these people meant business. Quick background: We had a meeting with them the previous week and truth be told they were not very impressed with us. So […]
BIG SECRET: How to Save 99% on your Email Marketing Campaign in Nigeria
Everybody thinks social media is the most effective method of reaching customers, every day we hear facebook has 2 billion users and Instagram has surpassed 1 billion users too. However what is frequently missing from these conversations is one simple fact: You need an email address to open a social media account, and that’s an […]
