With more than 1.5 million apps in the Apple and Android mobile app stores, mobile app marketers face the huge challenge of achieving discoverability, sustained user engagement and, ultimately, monetization. There is a need to market your mobile app correctly or you risk your app getting lost among the plethora of apps available for users to download on their smartphones. When you think about successful apps like Instagram, Snapchat, Angry Birds and so on, you see that a huge part of their success can be directly linked to their marketing strategy.
This week, we will be sharing a few tips can you help you market your apps succesfully:
Be As Descriptive As Possible: From the first sentence of your app description, the reader should already have an idea about what it is all about and feel bound to click on the ‘’ more’’ button to find out more information. This is harder than it reads and usually involves the expertise of great content developers and marketers who have an in-depth knowledge of your app’s core value. After they click the ‘more’ button, ensure you give as much useful detail as possible. Explain what makes it different from other apps. You can include positive reviews from big news outlets and quote them. Also, it is always useful to mention other devices on which the app is available.
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Compelling Graphics: With widespread internet penetration and mobile technology, most people have come to expect stunning marketing and design visuals. They are attracted to whatever catches their fancy or stands out. Invest in great graphic and visual design. This is one area in which you cannot afford to be a cheapskate! Also, ensure that the colors you use align with the mood you want your app to capture since colors influence moods. Your graphics should be blue-colored if it is meant to be calming, If it is high energy, also put out agraphic depicting that – it is all about perception management. Above all try to ensure that your graphics depict the best moods that represent your apps while maintaining aesthetic appeal and originality.
Encourage sharing: In many cases, most users of apps get them through recommendations and referrals from family and friends. Therefore you can encourage users to share within their social networks. This can will encourage many organic new app downloads which will be a big win for your brand and can boost your user acquisition strategy by leveraging the reviews of customers who already have a positive view of your app.
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Media Buzz: After you come up with your pitch, contact the right media outlets. If your target is teenagers, pitch to the blogs they read. Likewise, contact editors and reporters at fitness magazines if your app helps people lose weight. Know who the key influencers are in your app’s field because they are who your audience will listen to and seek guidance and advice from.
Social Media: App users are Internet savvy. When you’re doing your demographic research, try to discover which social media sites your core audience is concentrated in. Through twitter, for example, you can interact with your app’s fans, give them promotions and discounts, teach them about the app’s different features, and announce any upcoming news. On Facebook, it’s critical that you use images since the engagement rate for photos is higher than that for text. If you’re on Pinterest, pin photos and videos of pertinent categories to your board. All of your accounts, if possible, should be customized and include a description of your app, company background, website address, contact information, press, reviews, and any other relevant content.
At Astract9 we excel at building mobile software solutions for brands and businesses and coming up with interesting and innovative marketing strategies to engage the target demographic and encourage adoption.
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Author: Chisara Akomah Imadojemun