The staple meal in Nigeria is rice. The average Nigerian eats rice every day. In fact, in most homes, the meal plan looks like this- rice for breakfast, bread for lunch, and eba for dinner. Nigerians and carbohydrates are 5 and 6. Behind a solely carbohydrate-based diet is a lot of health and weight issues.
We then witnessed a rave of fitness. People became more conscious of their weight and, inevitably, their diet. They didn’t want to consume carbohydrates three times a day with several unhealthy snacks in between. They started hitting the gym hard, cutting back on their sweets, reducing their portions, and generally eating healthier meals.
In 2012, Reelfruit was founded, and they came to say, “You don’t have to give up snacking. We can give you healthy and tasty things to snack on.”
Reelfruits produces and packages a wide range of healthy, dried fruit and nut snacks. Some of their products include Dried Mango, Dried Pineapple, Fruit and nut mix, Coconut flaxes, etc. With their wide range of products, they started filling a need- providing healthy, affordable, and easily available snacks. People have found different ways to incorporate Reelfruit products into their diets, and they have even gotten creative with it!
It is no wonder that the company recorded a 750% increase in revenues between 2014 and 2018. The best part is that the company is still growing because it’s still filling a need, and there is a market for its products. As they expanded, they saw the need to maximize their use of social media in terms of marketing and advertisement. To do that, they needed the right kind of visuals that their target audience would find appealing.
Astract9 started working with Reelfruits in 2020. At that time, they didn’t have someone to deliver the kind of visuals they needed to market their products online to their target audience effectively. Not only that, but they also needed someone that could deliver on time and keep up with the fast pace of their activities. Astract9 was that someone that they needed, and we delivered.
Since 2020, we have been in charge of all their visual graphics and branding needs. We also designed their current website.
As with most work relationships, there have been some challenges we’ve encountered in the course of working with Reelfruit, from communication gaps to a difference of opinion over certain designs. But, we’re good at what we do, and we have an A team that’s committed to bringing every clients’ dream to reality. We have handled every challenge encountered professionally, deftly, and quickly.
According to Oyindamola Olaniyan, the brand and marketing manager at Reelfruit, we always deliver, and that’s something all our clients can say about our services.
To work with us, send an email to hello@astract.com