What is A/B Testing? A Practical Guide With Examples

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Summary: A/B testing, or split testing, involves using data and feedback to perfect your offerings. This technique helps make informed, customer-driven choices that drive beneficial results for your organization.

BIG SECRET: How to Save 99% on your Email Marketing Campaign in Nigeria

Everybody thinks social media is the most effective method of reaching customers, every day we hear facebook has 2 billion users and Instagram has surpassed 1 billion users too. However what is frequently missing from these conversations is one simple fact: You need an email address to open a social media account, and that’s an […]

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