The Hidden Cues That Make People Believe in Your Brand

Trust is one of the most powerful currencies in human interaction — and in business. It’s what makes us share secrets with friends, choose the same barber over and over, and yes, return to the same brand even when competitors are cheaper or closer. But trust is fragile. If you discovered your closest friend had […]
The Color Playbook: How Smart Brands Use Psychology to Win Customers

Discover The Color Playbook—a guide to using color psychology in marketing to build trust, influence customer perception, and drive sales. Learn how smart brands choose colors to win customers.
3 THINGS YOU NEED TO KNOW TO SET UP A SIMPLE WEBSITE FOR YOUR SMALL BUSINESS

So you heard about how business owners like you make a lot of money off the internet and decided that it is time to take your business online. How do you go about it? What is a website? It can be stressful, especially as this isn’t your area of expertise. But not to worry, this […]
UI Mobile App Design Using Adobe XD and Protopie – A Case Study of a Dental Appointment Booking Application

In 2019, we were contracted to develop a Dental Booking Mobile and Web Application for a client. The application’s key features included things like having clients book appointments with a dentist online, services, access subscriptions, subscribe for services through a points-based system and track payments. At inception, we knew this project would include UX research, […]