Content marketing tools make the job of creating content easier, faster, and more consistent. If you are serious about producing high-quality content that converts and performs well, having the right tools is important. Let’s explore some of the 2024 must-have content marketing tools to create, optimise, and distribute your content. 

15 Content Marketing Tools to Elevate Your Strategy in 2024

We cover the top 15 content marketing tools that every content marketer should use. The list is in no particular order:

1. Grammarly

Grammarly isn’t just about fixing typos; it’s your writing assistant. Whether you’re crafting a blog post, email newsletter, or social media update, Grammarly catches errors in grammar, punctuation, and spelling. This grammar app also offers suggestions to improve clarity, conciseness, and tone. This helps ensure your content is polished and professional, leaving a positive impression on your audience.

Pricing: There is a plan free option of Grammarly available for use and a premium version with a starting price of $12 per month. The pair plans offer a more in-depth look at your blog posts and allows for multiple users. 

2. Google Docs

Every writer and content creator needs a Google Doc app. It’s a simple yet incredibly powerful cloud-based word processor that has become the cornerstone of collaborative content creation. Multiple team members can work on the same document simultaneously, leaving comments and suggestions in real-time. The revision history feature lets you track changes and revert to earlier versions if needed. It’s the perfect tool for teams to work together on blog posts, ebooks, and other written content.

Pricing: Google Docs is free.  Companies can subscribe to a dedicated Google Workspace account (starts at $6 per month per user) to get more storage. 

3. Canva

A picture speaks a thousand words, right? Visual content is more important than ever as people’s attention spans are drawing lower, and you need to catch your audience’s attention in seconds. 

Canva makes it easy to create stunning graphics without design experience. This user-friendly platform offers a library of templates for social media posts, infographics, presentations, and more. With a drag-and-drop interface, you can quickly customise designs with your branding and messaging. Including these eye-catching visuals in your content will capture attention.

Pricing: Canva has a free plan with limited features. Paid plans start at $ 14.99 per month.

4. Google Analytics

One of the mistakes some business owners or content creators make is making decisions without referencing data. How do you know the number of people that visited your website? Are you sure they love your new content, or maybe they interact more with the old ones? 

Data-driven decisions are the key to successful marketing. Google Analytics provides valuable insights into your website traffic and user behaviour. You can see which pages are most popular, how long users stay on your site, and what sources are driving the most traffic. This information helps you understand what’s working and what’s not, allowing you to realign your content strategy to fit your audience’s needs.

Pricing: Google Analytics is a free digital marketing tool.

Further Reading: Tips To Make Your Website Rank Higher on Google in 2023

5. Hemingway Editor

High-quality content with clear and concise writing is essential for holding your audience’s attention. That’s what Hemingway Editor helps you do! 

Hemingway Editor analyses your text and identifies sentences that are overly complex, using passive voice, or filled with adverbs. It suggests improvements to make your writing more direct and readable. This is especially valuable for long-form content like blog posts or whitepapers.

Pricing: The Hemingway Editor app is free to use. Paid plans options  start at $10 per month.

6. Topic Research Tools (e.g., AnswerThePublic)

Never run out of content ideas again! Tools like AnswerThePublic help you discover what your audience is searching for online. Simply enter a keyword or phrase, and AnswerThePublic generates a visual map of questions, prepositions, and comparisons related to your topic. This is a goldmine for content marketers, providing inspiration for blog posts, articles, videos, and social media content that directly addresses your audience’s needs and interests.

Pricing: AnswerThePublic is a free tool.

7. Scheduling Tools (e.g., Hootsuite)

Consistency is key in content marketing. Scheduling tools like Hootsuite allow you to plan and schedule your social media posts in advance. This ensures your content is shared at optimal times for maximum visibility and engagement. You can also track the performance of your posts and identify what resonates best with your audience. You can also take advantage of the in-app scheduling feature on your social media apps. 

8. Google Trends

Stay ahead of the curve by identifying emerging trends and topics. Google Trends reveals the popularity of search terms over time, allowing you to capitalise on trending topics before they become oversaturated. This helps you create timely and relevant content that grabs attention and generates buzz.

Pricing: Google Trends is free.

9. Trello

Trello can be very useful if you often collaborate with team members and share a content calendar. This visual project management tool simplifies this process. You can create boards for different content types, assign tasks to team members, and track progress as content moves through the creation and publication process. This keeps everyone on the same page and ensures a smooth content workflow.

Pricing: Trello offers a free plan with limits. Paid plans start at $5 per month per user.

10. Hotjar

Understanding how users interact with your website is crucial for optimising your content strategy. Hotjar offers heatmaps, session recordings, and surveys to reveal how users navigate your site, where they click, and what might be causing them to leave. This information helps you identify areas for improvement and create content that keeps users engaged.

Pricing: A free plan is available for a limited time. Paid plans start at $32 per month. 

11. Wordable

If you often repurpose content from Google Docs to your website’s content management system (CMS), Wordable can save you time and hassle. It exports your Google Docs content, complete with formatting and images, directly into your CMS. This streamlines the publishing process and reduces the risk of errors.

Pricing: Starts at $29 per year. 

12. Keyword Overview (e.g., Google Keyword Planner)

Keywords help you include relevant search terms that make it easier for your audience and search engines to find you. Understanding what keywords to include is vital for SEO and ranking success. Tools like Google Keyword Planner offer insights into search volume, competition, and suggested bid amounts for various keywords. This helps you choose the right keywords to target in your content, optimising your chances of ranking higher in search results.

Pricing: Google Keyword Planner is a free keyword research tool

13. CapCut

Video content continues to dominate social media and online platforms. CapCut is a free video editing app that makes it simple to create professional-looking videos on your smartphone. You can add music, text overlays, and effects to create engaging content that captivates your audience and promotes your brand. One of the best things about CapCut is you don’t need to be a professional to use it. It’s easy to use, and has an interactive interface and interesting features that will make your videos professional. 

Pricing: CapCut is free and the paid version, CapCut Pro is $8 per month and $75 per year.

Related Reading: How to Make an Explainer Video: 10 Tips for Video Content Success

14. Google Search Console

You can improve your website’s visibility in search results with Google Search Console. This free content marketing tool provides insights into how Google views your site, alerts you to potential issues, and helps you optimise your content for search engines. You can also monitor your site’s performance, identify crawl errors, and submit sitemaps to ensure your content is indexed quickly and efficiently.

Pricing: Google Search Console is a completely free content marketing tool.

15. HubSpot/Ahrefs/Semrush/Surfer

These comprehensive marketing platforms are all-in-one content marketing tools that offer a wide range of features. Some of these features include keyword research, competitor analysis, backlink tracking, content optimisation, and more. While they may be an investment, they provide a powerful suite of tools to streamline your content marketing efforts.

Wrapping Up

There you have it, the top content marketing tools to make your work easier. Investing in these tools can save time and help you achieve better results with your content marketing strategy. 

Remember, the most effective tools are those that align with your specific goals and needs. You don’t need to invest in a tool you don’t really need at the moment. 

Step Up Your Content Marketing 

Astract9 offers a range of content marketing services, from social media management to video creation. We’ve helped brands improve their presence and engage their audience like never before with our services. Contact us today to learn more about our content creation and digital marketing services.

Get in touch today at hello@astract.com.ng.