How to Make an Explainer Video: 10 Tips for Video Content Success

Learn how to make an explain video in 10 easy steps. This post also highlights the benefits of explainer videos and tips to make it work.

Once, I wanted to get a perfume and I was overwhelmed when I got to the vendor’s page. There were so many options, in pretty bottles and within the price range I was looking for. 

Then I saw something, a video to guide customers to picking the perfume that works best for them. It was a one-minute long video and immediately after I finished watching it, I recognized the perfumes that would work for me. That vendor was able to get me as a customer because of that explainer video! 

In this article, we will explain why you should make explainer videos and tips to create them. 

Let’s go on this journey! 

image for how to make an explainer video

What is an Explainer Video?

An explainer video is a short video, typically ranging from 30 seconds to a few minutes. The aim of this video is to explain a concept, product, or service in a clear, concise, and engaging way. These videos are often used on websites, landing pages, social media, and other digital platforms to educate and attract potential customers.

Think of explainer videos as your elevator pitch, but in video form. They quickly convey your value proposition,addressing the “what” and “why” of your offering. Whether you’re a startup explaining a new app or an established business showcasing a complex solution, explainer videos can make your message accessible to a wider audience.

If you’re a business owner looking for a powerful tool to communicate your message quickly and effectively, explainer videos are your secret weapon. These short, engaging videos are designed to simplify complex ideas, showcase your product or service, and leave a lasting impression on potential customers

Benefits of Explainer Videos

Why should you invest in explainer videos? Here are some reasons:

1.Increased Engagement

Videos are inherently more engaging than text. They capture attention, making it easier to convey complex information in a digestible way.

2. Improved Understanding

Explainer videos break down complicated concepts into simple terms, helping viewers grasp your message quickly.

3. Boosted Conversion Rates

By clearly explaining your product or service’s value, explainer videos can lead to higher conversion rates and sales.

4. Enhanced Brand Awareness

A well-crafted explainer video can leave a lasting impression, increasing brand recall and recognition.

5. Better SEO

Videos are favored by search engines like Google. Including explainer videos on your website can improve your search rankings.

6. Shareability

Engaging videos are more likely to be shared on social media, expanding your reach organically.

a phone raised high to record a video

Types of Explainer Videos

Explainer videos come in various formats, each with its unique strengths. Let’s explore the most common types:

Animated Explainer Videos: 

These videos use animation to bring your story to life. They are incredibly versatile,allowing you to create any visual style you can imagine. Animated videos are perfect for explaining abstract concepts or simplifying complex processes.

Screencast Explainer Videos: 

If you want to showcase a software product or web application, screencast videos are ideal. They involve recording your screen and adding voiceover narration to guide the viewer through the features and benefits of your product.

Live Action Explainer Videos: 

Live-action videos feature real people and settings. They are great for building a personal connection with your audience and showcasing the human side of your brand. Live-action videos are often used for testimonials, case studies, and product demonstrations.

How to Create an Explainer Video (10 Steps)

Here’s a step-by-step guide to help you get started with your explainer video:

  1. Define Your Goal: 

Before you begin, clarify the purpose of your explainer video. What do you want to achieve? Are you looking to increase brand awareness, explain a complex product, or drive sales? Your goal will shape the entire video creation process. 

  1. Identify Your Target Audience: 

Who are you making this video for? Understanding your target audience’s interests, pain points, and demographics will help you tailor your message and visuals effectively.

  1. Develop a Compelling Script: 

Your script is the backbone of your explainer video. It should be concise, engaging, and focused on your core message. Use clear, simple language and avoid jargon. Consider incorporating humor or storytelling to make your video more memorable.

  1. Choose Your Video Style: 

Based on your goals and target audience, select the type of explainer video that best suits your needs. Will it be animated, screencast, or live-action? Each style has its own advantages and limitations. 

  1. Create a Storyboard:

A storyboard is a visual representation of your script. It helps you plan the sequence of scenes, camera angles, and transitions. Think of it as a blueprint for your video.

a woman making a video record of herself
  1. Record Your Voiceover:

 A professional voiceover can add polish and credibility to your explainer video. Choose a voice talent whose tone and style align with your brand.

  1. Gather Visual Assets: 

Depending on your chosen style, you’ll need to gather visual assets such as illustrations, animations, or video footage. If you’re working with a limited budget, consider using stock footage or hiring a freelance animator.

  1. Edit Your Video: 

The editing process brings all the elements together. You’ll combine the voiceover, visuals, music, and sound effects to create a seamless and engaging viewing experience.

  1. Add a Call to Action: 

Don’t forget to include a clear call to action (CTA) at the end of your video. What do you want viewers to do next? Visit your website, sign up for a free trial, or make a purchase?

  1. Promote Your Video: 

Once your explainer video is complete, share it across your digital channels. Embed it on your website, share it on social media, and consider running paid advertising campaigns to reach a wider audience.

5 Tips and Best Practices for Explainer Videos

To ensure your explainer video stands out from the crowd and delivers results, keep these tips in mind:

1: Keep it Short and Sweet: 

Attention spans are short. Aim for a video length of 60-90 seconds, or at most, two minutes. Focus on the most critical information and avoid unnecessary details.

2: Tell a Story: 

People connect with stories. Use narrative elements to engage your audience emotionally. Introduce a problem, present your solution, and show how it transforms the viewer’s life.

3: Prioritize Visual Appeal: 

High-quality visuals are crucial for capturing and maintaining viewer interest. Use eye-catching graphics, animations, or video footage that aligns with your brand aesthetic.

4: Optimize for Sound: 

Clear audio is essential. Invest in a good microphone for your voiceover and choose background music that complements your message without being distracting.

5: Test and Measure: 

After launching your video, track its performance using analytics tools. Monitor views,engagement, and conversion rates to see what’s working and what could be improved. Use this data to refine your video marketing strategy.

Final Thoughts

Explainer videos are a powerful tool for businesses of all sizes. By following the steps outlined in this guide and incorporating best practices, you can create explainer videos that educate, engage, and convert your audience.

At Astract9, we’re passionate about helping businesses succeed through video marketing. If you need assistance in creating high-quality explainer videos that drive results, our team of experts is here to help. Contact us today to learn more about our video marketing services.

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