One of the most common mistakes businesses make is using their homepage or product page as a landing page for every campaign. This approach rarely converts well because homepages are built for exploration, not action. Choosing the right landing page (designed with a specific goal) can dramatically improve conversion by anywhere from 5% to 500%. In this comprehensive guide, we look into the types of landing pages you can experiment with to maximize your results. 

The Different Types of Landing Pages (and when they work best)

A landing page is the page your visitors land on after clicking on a banner ad, promotional email, or link to your website. It’s important to customize your landing pages to your specific campaign, keywords, ad copy, or sales strategy. Your landing page should also drive your visitors to take specific actions such as booking an appointment, purchasing a product, downloading an e-book, etc. 

Let’s take a look at some different types of landing pages and when they are most useful: 

1. Listicle Landing Pages

Listicles are a fantastic way to present content in an easy-to-read, digestible format. These pages break down valuable insights, tips, ways, or resources into a numbered list, making it easy for visitors to scan and absorb key points. 

For example, a brand selling marketing software might create a landing page titled “7 Tools to Automate Your Social Media Strategy.” This approach not only educates the visitor but also keeps them engaged long enough to take action, such as signing up for a free trial or downloading a resource. Listicle landing pages work well because they encourage social sharing and align well with high-converting landing page design tips.

If you want to optimize conversions, use landing page templates for conversion rates focusing on strong visuals, concise copy, and a clear call-to-action (CTA). Listicles work particularly well when offering insights, product comparisons, or actionable steps.

For Example: 

Why this works: Sniff added interlinks leading to the product page for every scent mentioned. 

2. Advertorial Landing Pages

Advertorials merge editorial style with subtle product promotion. This format lets you educate your audience while gently introducing your product or service. These pages are designed to inform and persuade rather than aggressively sell. Think of them as a mix between a blog post and a sales page.

For instance, if you’re in the SaaS industry, you could create an advertorial titled “How Small Businesses Can Cut Marketing Costs by 30%” and introduce your product as part of the solution.

These pages help guide potential customers through decision-making without overwhelming them with a hard sell. They are a great example of how to choose the right landing page for your website when your goal is to nurture leads before conversion.

3. Quiz Funnel Landing Pages

Quiz funnels actively engage visitors with interactive elements that deliver personalized results. Imagine a quiz titled “What’s Your Digital Strategy Style?” where visitors answer a few fun, insightful questions. At the end, they receive tailored insights and a CTA encouraging them to book a consultation. Not only does this approach gather important data about potential customers, but it also entertains and educates your audience.  This makes it one of the best landing page examples for lead generation.

A great real-world example of a quiz funnel landing page is Neil Patel’s SEO Analyzer tool. Users input their website URL, and within seconds, they receive a personalized SEO audit report.

This type of interactive landing page helps businesses turn visitors into leads by offering immediate value in exchange for contact information.

4. Pre-Sales Landing Pages

Pre-sales landing pages focus on nurturing leads before they’re fully ready to commit. These pages are rich with content such as case studies, testimonials, and detailed benefits that help build trust. 

By educating your audience about your offerings through a carefully designed narrative, you ensure that by the time visitors are ready to make a decision, they’re already informed and confident.

HubSpot’s Marketing Hub product page is a great example of this approach. Instead of immediately asking visitors to sign up, the page walks them through the benefits of the software, provides customer testimonials, and answers common concerns—all before leading to a call-to-action.

This strategy aligns perfectly with effective landing page optimization strategies because it nurtures the lead rather than rushing them into a decision.

5. Free Trial or Welcome Offer Landing Pages

Offering a free trial or a welcome offer is a time-tested way to lower the barrier to entry for new customers. Whether it’s a free recipe book, a demo version of your software, or an exclusive webinar, these landing pages are designed to provide immediate value. Giving potential customers a free taste of your product or service is one of the most effective ways to drive conversions. These pages typically feature a simple, distraction-free layout with a clear CTA encouraging users to sign up immediately.

Take Dropbox as an example. Their free trial landing page is straightforward: a CTA that asks customers to “Try it for free.” 

Free trial or welcome offer landing pages eliminate the risk factor for new users, making it easier for them to say “yes.” 

6. Interactive Calculator Landing Pages

Interactive calculators add an engaging twist to traditional landing pages. You can showcase your expertise while delivering real value by allowing visitors to input their data to receive personalized insights, such as potential savings, ROI, or BMI. This interactive approach transforms a routine visit into an engaging experience, encouraging customers to take action based on their personalized results. 

For example, some healthcare organizations often add a BMI calculator to help people calculate their weight-to-height ratio. 

These tools are particularly effective for brands that want to demonstrate tangible benefits in a way that is both fun and informative.

7. Competitor Comparison Landing Pages

Consumers love to compare options before making a decision. A competitor comparison landing page gives them exactly what they need: an unbiased, side-by-side breakdown of why your product or service is the better choice. Instead of forcing visitors to do their research, you provide them with a well-structured argument for why your brand stands out. To make this type of landing page even more effective, include:

• A detailed feature comparison chart
• Testimonials from customers who switched from a competitor

A good example is Sketch’s comparison page, which argues that they are a better option than Figma. 

This strategy taps into buyer psychology and increases the likelihood of conversions, making it one of the best landing page examples for lead generation for brands looking to position themselves as the better choice.

Also Read: How to Compete Without Crossing the Line

8. Social Proof Landing Pages

Trust is everything in digital marketing; nothing builds trust faster than social proof. A social proof landing page leverages genuine customer feedback, industry awards, and case studies to validate your product’s value. People are more likely to trust peer reviews over direct brand messaging, so showcasing authentic feedback from real customers can significantly impact your conversion rates.

Use a mix of video testimonials, logos of reputable brands that have partnered with you, and before-and-after success stories to create a compelling narrative. Social proof nurtures hesitant leads into confident buyers and reassures them they’re making the right choice.

A great example of this is Shopify’s customer success stories page, which highlights businesses that have grown using their platform.

The page features video interviews, before-and-after success metrics, and direct quotes from happy customers. This approach taps into high-converting landing page design tips by guiding visitors through authentic experiences.

9. Demo Video Landing Pages

If a picture is worth a thousand words, a demo video is worth a million. People retain 95% of a message when watching a video compared to 10% when reading text.

Video-driven landing pages simplify complex concepts, showcase product benefits, and engage visitors without overwhelming them with text. Whether it’s a quick explainer, a walkthrough of your platform, or a behind-the-scenes look at your process, video landing pages convert better because they communicate information quickly. They also keep the audience engaged longer by creating an emotional connection with them. 

Also Read: How to Make an Explainer Video: 10 Tips for Video Content Success

10. Brand Ambassador/Influencer Landing Pages

People trust recommendations from real individuals more than direct brand messaging, which is why featuring a trusted face on your landing page is so effective.  With a brand ambassador or influencer landing page, you spotlight a well-known personality who resonates with your target audience. The goal is to leverage their credibility and audience to increase trust and conversions.

For example, Gymshark, a fitness apparel brand, uses influencer-driven landing pages to showcase its partnerships with top athletes and fitness influencers. These pages feature testimonials, images, and social media content from the influencers, along with direct product links and special discount codes.

Instead of pushing a hard sell, it allows potential customers to see real people using and recommending the product. When executed well, these pages are one of the best landing page examples for lead generation. They provide a relatable human element, making it easier for visitors to trust your message. 

Conclusion: Types of Landing Pages

Choosing the right type of landing page for your business can make a huge difference in your conversion rates. It’s clear that each format, from listicle and advertorial to interactive calculators and influencer, plays a unique role in driving conversions. Instead of relying on a generic homepage, customizing your landing pages based on your audience, campaign goals, and product offering can drive higher engagement and lead generation.

If you’re looking to implement these strategies, Astract9 specializes in web design, website development, and content marketing to help brands and SMEs create landing pages that perform. Get in touch with us today to build a landing page that turns visitors into customers.