Let me make a quick guess about you:
You’ve come across at least one travel content on social media: perhaps pictures from Santorini, ads from a travel agency, or a reel of some of the wonders of the world. And something probably tugged in your heart, a longing to be in another city, another country, another continent.
Travel and hospitality is a big business. More and more people are exploring the world, and with the popularity of social media, people are consuming more travel content than ever. If you manage or market a travel brand, you probably already know that the best way to get attention is through content that resonates with your audience.
Are you stuck on what content to create next? Ideas to attract your target audience? In this article, we highlight some of the best travel agency social media post ideas.
Note: This article is for all travel and hospitality brands, whether you’re a travel content creator, a travel agency, or offer transport, food, accommodation, and experiences.
10 Travel Content Ideas for Social Media and Websites
Open your Note app or grab a pen to jot down some creative ideas to post on your social media and blog as a travel and hospitality brand.
1. Destination Guides with a Twist
While a number of people know where they would like to travel, many need recommendations and ideas. There are thousands of places to go in the world, and it might get overwhelming to decide on one location.
That’s where you come in: provide in-depth guides to popular destinations, and don’t forget to include some personal anecdotes and insider tips. You can share this as a long-form content on your travel blog and then repurpose it as a Reel or Carousel on your social media pages.
2. How Much You Need for An Upcoming Trip
You’d be surprised by the number of people who haven’t attempted to go to a destination because they assume it costs an arm and leg. You can help your readers create a rough estimate of how much they need to go to a particular destination or country. Make sure the budget covers everything required for a trip, including flight, accommodation, food, activities, and experiences. An excellent travel content idea for instagram and other platforms is having someone who has gone to the destination create a breakdown of their costs. This is important to get the correct estimate, especially if you haven’t been to that location yourself.
3. What to Pack Guide
Packing for anything can be stressful: the deciding-what-to-wear, the folding-of-clothes, the did-I-forget-something and of course the what-should-pack. One of the problems travellers face is packing and deciding what to pack for their holiday in a particular destination/city. For this reason, packing hacks and tips make an excellent vacation content idea because they will fix a problem for your audience. You can list out some things you think travelers should bring to a particular location and offer tips on how to be well prepared for their trip. Make sure your list is tailored to the destination. For example, travellers might need to pack some scarves and modest gowns for a conservative country or pack hiking boots for a destination where the major activity is hiking.
4. Comparing Destinations
Santorini or Maldives? Istanbul or Ankara? Doha or Dubai? A great content idea for travel blogs is comparing 2 or more destinations to help readers have a sense of what to expect if they travel there. You can make comparisons based on different factors, including history, culture, costs, weather, food, people, and aesthetics.
5. Culinary Adventures and Foodie Experiences
Appeal to food enthusiasts by creating content focused on the culinary experience and delights of a destination. Even if your business doesn’t relate to food, you can create content around restaurants and food for tourists. Whether it’s content like “local dishes you should try” or restaurant reviews and recommendations, you are bound to appeal to the foodies on your followers list. There are so many travel content examples you can create around food: you can spotlight local dishes, make a list of the best restaurants to try, or highlight some food traditions.
Food content is best when they are visual, so ensure you include enough mouth-watering food pictures to convince your audience in ways words can’t.
6. Interesting Facts or History
For many travellers, learning about a new place is as important as experiencing the destination. In fact, the things people learn about a destination might be the boost they need to visit that destination. A good content idea for a travel blog is sharing some interesting facts of history about a destination that most people don’t know. This will require a lot of research and maybe conversations with the locals to get accurate information. Highlight the culture, the festivals, and the history of a specific destination to create curiosity in your readers.
For instance, did you know York is well known for paranormal activity, including haunting? Just type “the most haunted city in Europe” on Google and see the results for yourself. Now, this type of content will make a great content idea for a travel blog.
7. Travel Tips and Expert Advice
Before someone books a flight ticket, rest assured that they have spent minutes scrolling through Google search pages and social media, learning everything they can about their destination. One of the best travel agency content ideas is to offer tips and advice on specific locations. This can range from “best time to visit X” to “must-visit places in X” to “how to get around X”.
For short-form travel content, you can create reels and videos sharing tips like what to pack, how to get travel insurance, where to change currency, and so on.
8. Travel Itineraries and Trip Planning Tools
Simplify travel planning for your audience by creating detailed itineraries, complete with accommodation recommendations, dining options, and activities. This is one of the best travel content ideas for social media and blogs because it offers a quick solution to help people plan effectively for their trip.
Some trip planning tools you can curate include templates, destination maps, travel manuals, repositories of hotels/restaurants, and itinerary checklists. These travel content examples will help people make better plans for their trips while increasing their lead generation.
9. Highlight Travel Experts, Influencers, and Locals
One of the best content ideas for a travel agency is partnering and tapping into the knowledge and tips of other people. This could be a travel industry expert, an influencer who travels often, or even a local who lives in a destination people often travel to.
Inviting other experts to share their knowledge will help you reach a wider audience and also establish you as an authority in your industry. Partnering with influencers can be in different forms: you can interview them, have them take over your Instagram stories, or guest write a blog post for your website.
10. Interactive Contests and Giveaways
A surefire content idea for a travel agency that needs engagement is hosting interactive contests with a prize to win! Your prize will depend on what you can afford. It can range from an expense-paid trip to a Polaroid camera to a travel discount or a suitcase.
One of the best ways to give something away is by hosting a competition that encourages user participation. This could be in the form of quizzes and polls (travel-related questions) or user-generated content (the audience shares a picture or video of your choice).
When hosting giveaways, ensure you set clear rules, let them know the prize in advance and encourage your followers to share or tag their friends.
Wrapping Up
As you can see, there are a lot of possible travel content ideas for social media and other platforms. Make sure most of your content excites or solves a solution for your audience, and you’re good to go. Also, invest in travel photography because one of the things that boost engagement is the visuals. Whether it’s a modern skyscraper, ancient ruins, or some artworks created centuries ago, a good travel photograph will tell a better story than 1000 words.
Good luck ranking higher on Google and getting more engagements and leads on social media!