As a small business owner, it’s essential to create great content to engage your customers and keep your business growing. 

One of the major tips to remember when creating content is that it must be relevant to your audience. Also, it’s important to follow the proven strategies to create great content for your audience. 

In this article, we go through some tips to create relevant content and achieve business success. 

12 Content Creation Tips for Business Owners

Here are some of the best small business content creation tips for every month in 2023: 

1. January: Know Your Audience

The foremost tip to create great content for your audience is understanding them. How do you develop content useful to your audience if you don’t know what they want? 

To understand your audience, you must first identify who they are, their demographics, concerns, and interests.  Afterwards, figure out the kind of content that will benefit them. If you understand your audience, you will be able to create relevant content for them. 

2. February: Set Measurable Goals

It’s essential to understand what you want from your content marketing strategy. Are you trying to grow your social media followers? Increase your website sales? Build brand awareness? Or maybe even all? 

It’s a good idea to set SMART goals for your content. Your goals will help you think in detail about how to go about your content creation strategy. Also, setting goals makes it easy to track your content marketing progress over time. Make sure that your content marketing goals are Specific, Measurable, Attainable, Relevant, and Time-Specific (SMART).

3. March: Put Storytelling At The Heart of Your Content Marketing Strategy

It’s best to put storytelling at the heart of your content marketing strategy. Stories help people relate to you better, make your content more engaging, and help you connect with your audience emotionally. 

4. April: Identify Content Formats That Work Best For You

There are different formats of content: blogs, podcasts, videos, images, email newsletters, ebooks, etc.

You don’t have to spend time creating all these forms of content, especially if you are not sure they will work for your brand. Instead, it would help if you focused on the format that works best for your business.

5. May: Choose the Right Platform

One of the best content creation tips for every business is knowing the best platform to share your content. You need to first understand your target audience, figure out the platforms they use the most, and push your content on those platforms. 

It’s easy to think distributing your content everywhere will get you more results, but it isn’t always true. Focus on sharing your content on the platforms your customers use the most. Are your customers on Twitter? Do they enjoy TikTok videos? How often do they read blog posts? Once you understand your customers, it should be easy to figure out the outlets where they spend their time the most. 

6. June: Batch-Create Your Content 

It’s Monday, and now you’re thinking of what’s best to post…but can’t find any inspiration. 

An excellent way to avoid being stuck with figuring out what to post is creating a content calendar and batch-creating your content.  You should research/list content ideas for your business, set up a calendar for up to a week or month, and gradually produce your content in bulk. 

Also, you can take advantage of automation tools to schedule and publish your content.

7. July: Repurpose Your Content Into Different Formats

A time-saving content creation tip every business needs to prioritise is repurposing their content.  Instead of creating different content for your platforms (you probably have more than one marketing channel), you should repurpose one piece of content for different channels. For instance, you have written a blog post for your website, but you need content on your Instagram and Facebook account too. A great idea would be to summarise your blog post into a carousel and encourage your audience to read the rest on your website. 

You can also turn a blog post into a video, podcast, infographic, ebook, etc. This means you get different types of content from one single content. It’s a great way to maximise your time and get many people to see your content. 

8. August: Create More Video Content 

Video has been the most engaging form of content for many years now, and you should incorporate it into your content creation strategy. Long and short-form videos get more attention, receive more viewers, and rack up more engagement. 

One of the best things about videos is that there are varieties of ways to create them. You can make live videos, short clips, gifs, reels, and so on. Also, you can share videos on your social media, include them on your website, or upload them to your YouTube channel.

9. September: Interact With Your Audience 

An excellent way to ensure the high performance of your content is by engaging with your customers and building a solid relationship with them. It’s not very strategic to post a video and log out of your social media account till you need to post a carousel. 

Instead, find a way to interact with your audience continuously. Reply to comments they leave, post more interactive content, partner with influencers, and follow up with customers. 

10. October: Post User-Generated Content 

A great content marketing strategy for business owners is posting user-generated content instead of always creating content from scratch. 

What is user-generated content (UGC)? 

They are a form of content created by your customers about your brand. When a customer takes a picture in your store, shares a review about your service, or makes an unpacking video of your product, then what you have is user-generated content. 

Resharing UGC means you get free content you didn’t make. It also means you get the trust of your audience because UGC works as a word-of-mouth marketing. 

An excellent tip to get UGC is to run a giveaway that offers a prize for customers who submit user-generated content. You can also follow up with customers after they’ve purchased from you and encourage them to share your products on their page. 

11. November: Promote Your Content: 

The most successful content is often well-promoted. Whether it’s a blog post, a YouTube video, or a social media image, you need to promote your content to get more people to see it. You can promote your content organically by encouraging people to reshare on different channels and encouraging more people to reshare. 

Also, you can invest in paid advertising like social media paid ads, Google advertising and influencer marketing. 

12. December: Measure Your Success

It’s essential to measure and reevaluate your content performance often to see if they meet your goals or not. Before you can measure your success, it’s critical to set goals and KPIs from the start and track them from time to time. Keeping an eye on your content performance will help you improve your content marketing strategy and help you get better at it. 

Some content marketing metrics you should track are: 

Behaviour metrics: this includes results like page view, bounce rate, and average time on page. 

Engagement metrics: comments, likes, mentions, shares, saves. 

SEO: keyword rankings, backlinks, traffic.

Sales and Revenue Impact: conversion rate, cost per acquisition, ROI.

Conclusion

Content is King is a phrase that still holds. One of the top secrets of every successful business is that they produce high-quality and educational content for its audience. If you are a small business owner, the tips above should help you improve your content marketing strategy.