You can’t ignore great UX design if you want a successful business.

As a business owner, it’s essential to provide a great user experience to keep customers happy and satisfied. If your customers don’t like your website, they won’t be coming back there. For this reason, it’s crucial to invest in great UX to build lasting relationships with customers.  In today’s post, we discuss the importance of UX design in building brand and customer loyalty.

Understanding What User Experience (UX) Is

Years ago, people bought the things they needed, used them and bought them again if they liked them. The process isn’t linear in today’s world because people now make buying decisions based on their perception of your brand. For this reason, User Experience is becoming more and more important in building loyalty with customers.

By Definition:

In the context of the customers, User Experience describes a person’s perception, emotions, and attitudes towards using a particular product or service. 

In design, User Experience is about providing customers with a great experience by creating functional, enjoyable, and user-friendly products.

User experience can be in terms of design, function, appearance, usability, and usefulness. UX is usually used in the context of websites and mobile apps because that is how many users interact with companies and brands. A great value of UX design is that you can use it to enhance the experience of your customers and set yourself apart from your competitors.

Also, one of the aims of user experience is to simplify complex navigations so that users can use the site without difficulty.Customers often decide within seconds whether your website or mobile app is worth their time or not. So, if you have poor UX design, you may lose out on potential customers

The Importance of UX Design

“Design is not just what it looks like and feels like. Design is how it works.”

— Steve Jobs

Let’s look at how great user experiences can benefit your brand and help you build customer loyalty. 

1: Increased Traffic

Your UX design is an element of SEO ranking, so the better your design, the higher your rankings. A good UX design will have customers interact with your pages more, and this will improve the value of your content from the perspective of Google and SEO. Also, Google pays attention to your site’s user experience when deciding where to place your content on search results.

2. Satisfied Users 

One of the most significant benefits of UX design is that it provides users with a satisfying experience. A good user experience will boost customers’ happiness, making them more likely to use it again. On the other hand, a negative user experience will lead to poor customer satisfaction and a damaged business reputation. 

3. Increased Sales

A positive UX design will lead to higher sales and revenues for your business. People who like your design will likely buy from you and even pay more for your products. According to Salesforce, 66% of customers are willing to pay more for a great experience. Another study on UI design ROI showed that every $1 invested in UX would bring a $100 return. 

Also, great UX design makes it easy for users to navigate your site, locate products and make purchases, leading to improved sales. 

4. Increased User Trust and Loyalty

Satisfied users often become loyal customers. As a business owner, getting new customers is more difficult than retaining old ones. With this in mind, building loyalty with customers is the best way to retain them and grow your brand. If your site is simple, functional, and easy to navigate, you will have more visitors turn into customers. However, if your site is complex and confusing, users may bounce off to look for an easier alternative. 

5. Positive Brand Reputation

Great User Experience enhances brand reputations, and this is good for your business success. When people are happy with their experience with your site, they will likely have a positive perception of your brand. Also, they are likely to give positive feedback, recommend you, and help you attract new customers through word-of-mouth marketing. A survey by Spiralytics showed that 72% of customers would tell six other people about a good user experience they had. This will go a long way in shaping the perception that other people may have of your brand. 

6. Help Users Complete Tasks Faster

One of the benefits of UX design is that it improves customer experience by helping them complete tasks faster. A poor UX can become very frustrating and can reduce the task completion rate for customers. If you want to make things easy for your customers, invest in UX design.

Creating a Great UX Experience 

Now that you know the role of UX design in building customer loyalty, Let’s take a look at some of the things and techniques that goes into creating a great UX design for your brand: 

1: Identify Your Needs and Goals

The first consideration for every design project is understanding your company’s goals. Knowing your goals will help you create a design that best suits your brand. 

2. User Research 

Before you get into designing anything, you should first get into the minds of your users. Who are your potential customers, and what do they want? How will they use your products? You can conduct user research through online surveys, questionnaires, usability testing or focus group discussions.

Why is UX Research Important for Creating Designs? 

A great user research will give you insights into the things you should know about your target audience, including their motivation, demographics and buying behaviour. Your design should impress your users by using innovative colours and textures that suit those demographics.

3. Usability Testing

Testing is a critical component of the UX design process because it helps you evaluate your designs through the eyes of actual users before you go live. By conducting A/B testing, analysing heatmaps and gathering users’ input, you can discover the adjustments you need to make for improvement. Always test your designs many times before rolling them out to the public. 

Tip: The user experience design process is a continuous process. What we mean by this is that you need to continue researching and testing to create a great user experience for your customers. Make sure you keep adding new features and customising your sites to fit the taste of your target audience. 

Bottom Line

In conclusion, a positive user experience will continually improve brand loyalty. UX may seem like a small element, but it can make a difference in improving your customer relationships. 

Now that you understand the importance of UX design, it’s time to start working towards creating a positive brand experience. In today’s age, where there are multiple options for your potential customers, it has become more necessary than ever to make a positive UX experience. 

Talk to Astract9

Astract9 is passionate about designs, and our goal is to enhance brands by helping them create great experiences through great designs. If you have plans to build a website or app, we are ready to help you design it—scheduled a consultation with us today at hello@astract.com.