The 80:20 Rule: How To Use The Pareto Principle in Business and Marketing

The Pareto Principle in business or 80:20 rule is an observation that asserts that 80% of outcomes result from 20% of causes or inputs.  While building a business is hard work, most entrepreneurs do not realise that the biggest hack to doing business is identifying the tasks to prioritise. Sometimes, business owners spend so much […]


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