NACK Online Case Study

Overview:

NACK Online is a prominent e-commerce store specializing in Afro-centric clothing and accessories for men, women, and kids. This brand offers fashion pieces that celebrate the diverse cultures of Nigeria and Africa.  For NACK online, fashion isn’t just about showing off your style but also about embodying one’s heritage with pride and confidence.

Problem/Goal:

The importance of a functional and user-friendly website cannot be overstated in today’s business world. It is a valuable asset that acts as a portfolio for your business and enables potential customers to purchase from you 24/7.

NACK Online understands this and that’s why they made the decision to collaborate with Astract9 for the development and management of their e-commerce website. This website will help them create an online presence, showcase their brand story and more importantly, display products that customers can purchase. The main goal is to boost their visual brand, enhance sales and improve customer satisfaction through a user-friendly website.

Strategy and Approach

The website was created with the most current wordpress technology. One thing that mattered the most to us during the creation of this website is ensuring that the site was always up and running to allow easy access to users at all times.

We also implemented a seamless ordering process to ensure that customers can easily add to cart and adequate revenue can be constantly generated via the website. As with our other website development projects, we put in place efficient security measures to ensure the safety of the users.

Some of the actions and features implemented for the optimal performance of the website include:

• Creating a version of the store for international customers to shop
• Integrating the live chat feature as well as linking it to their whatsapp line
• Enabling currency conversion for different users,
• Optimizing the website for fast load time and SEO rankings
• Hosting migration.

This project with NACK Online also required us to provide several changes that were requested such as an exit popup functionality to keep users engaged on the website and an accurate feedback system for customers after they make a purchase on the website.

The Final Results

Some of the end results from this project include:

• Successful website management from 2021 to 2023, avoiding downtime and optimizing performance.
• Implementation of crucial features, including an international store version, live chat integration, currency conversion, and exit popup functionality.
• Seamless order processing and real-time tracking, contributing to enhanced customer satisfaction.
• User-friendly experience across various devices, boosting online sales.

The availability of a ready-to-use and user-friendly website drove more sales for the client. It was of particular importance to customers who were unable to go to the physical outlets. The SEO optimization also positively impacted their online presence.

Challenges:

No significant challenge was encountered during our collaboration with NACK Online. We prioritized open communication and weekly meetings to ensure project targets were met.

Lessons Learnt/ Inspiration:

Building and managing an active e-commerce website for NACK Online increased our skills in handling such projects.

Call Out Quote:

Astract’s meticulous website management significantly improved NACK Online’s shopping experience, driving sales and customer satisfaction. This project was a great reminder that our expertise in optimizing website performance is invaluable.