Common Myths About Digital Marketing

There are endless guides and articles on digital marketing for brands/businesses, most of which are beneficial. However, there are also some myths around digital marketing, and believing them can affect your business. Some of these digital marketing myths 2022 used to be true years ago, while some have always been incorrect. That is why in […]

There are endless guides and articles on digital marketing for brands/businesses, most of which are beneficial. However, there are also some myths around digital marketing, and believing them can affect your business. Some of these digital marketing myths 2022 used to be true years ago, while some have always been incorrect.  That is why in this article, we will be debunking some of the myths surrounding digital marketing.

Digital marketing myths concept: A screen showing a digital marketing analytics page

15 Marketing Myths You Should Avoid At All Costs

There are always myths and misconceptions surrounding every topic, including parenting, music, travel, and even digital marketing. We will walk you through some 15 common myths surrounding digital marketing and bust them once and for all. 

Let’s dive in: 

1: Digital Marketing Is Another Word For Social Media Marketing

No. No. While social media marketing is a huge part of digital marketing, they are not the same. Social media marketing is an area of digital marketing that involves using social media to market your business, product, and services. However, digital marketing entails a lot of tools and strategies like email marketing, SEO marketing, content marketing, PPC, and so on. 

2. Brands With Older Customer Base Don’t Need Social Media

The assumption that brands with older people targets don’t need social media wasn’t a myth years ago, but now it is. A lot of older people are now very active on certain social media channels, and you shouldn’t miss out on reaching out to them. 

Try to figure out the popular social media channels used by your target audience and focus on reaching them there. 

3. Digital Marketing Is Not For Small Businesses

One of the common digital marketing myths is assuming it’s only for big brands and corporate businesses. Digital marketing offers many benefits, and that doesn’t exclude small businesses. All companies, no matter the size or target audience, can use digital marketing, and fortunately, you don’t need a heavy-sized budget to launch a digital marketing campaign. Also, your niche, business size, and the number of employees don’t affect your ability to use digital marketing.

Research shows that all businesses, regardless of size or budget, can benefit from online marketing. In fact, it’s recommended to spend about 7% of your business revenue on your digital marketing efforts. Some benefits of digital marketing for small businesses include improved brand visibility, better customer relationships, and increased sales. 

4. Anyone Can Handle The Social Media Pages

One of the myths about social media managers is the assumption that anyone can do it. Social media management is not an easy job, and someone inexperienced will find it difficult to create the right marketing content. If you are not engaging your customers the right way, your brand may suffer as a result. You can avoid this by hiring a skilled and experienced social media manager. Another social media myth is the assumption that it’s no longer as effective as it used to be. That is far from the truth, as social media marketing is a major part of online marketing.

 

Digital marketing concept: ‘SEO Search Engine Optimization’ on a laptop screen, sticky notes with digital marketing terms on the wall and a cup filled stationeries on the table

5. SEO/Keyword Isn’t Realistic

Ranking for keywords may look unrealistic or unimportant, but the reality is far from that. There are millions of content out there, and a good SEO campaign is how to rank above your competitors. When you combine SEO with great content and high-performing keywords, you will be able to drive more search results. Meanwhile, SEO is more than just ranking for keywords. It’s a collection of strategies like link building, traffic monitoring, web design, sitemap optimization, etc., aiming to help you rank higher on Google.

6. Content Marketing Isn’t Important

A lot of businesses believe content marketing isn’t for their business because it won’t work for their business type. This is a digital marketing myth, as you need a good content marketing strategy to build a solid relationship with your audience. 

Content marketing involves using relevant content to market your business, product, or service. When done well, content marketing can improve your reach, sales, and customer loyalty. 

7. Advertising and Marketing Are The Same

One of the popular media myths about marketing is that it’s the same as advertising. They may have been true some time ago but not anymore. Advertising is a step or strategy involved in marketing to promote your product for a period of time. On the other hand, marketing is usually a continuous process involving multiple strategies. So while advertising is a part of marketing, not all marketing tactics involve advertising.

8. Negative Reviews Are Bad For Business

Every business loves positive reviews, which is the best because it’s how you build trust in your target audience. However, don’t be dejected when you come across negative reviews about your brand and product because you can turn it into something good.

How?

The way you handle a negative review can determine whether it will be good or bad for your business. If you reply to a negative review professionally and with empathy rather than being defensive, you may turn the situation around for good. Acknowledge the review, apologize and fix the situation if possible. Also, negative reviews highlight the weaknesses of your brand, and you may learn from them to improve your business.

Digital marketing concept: A white desktop on a table. The screen shows a Facebook page

9. This Marketing Strategy Isn’t Working

It’s possible that your marketing strategy isn’t working, but it’s also possible that you are expecting instant results. 

We understand that you want instant proof that your efforts are making a difference, but it doesn’t always work that way. Marketing isn’t like a microwave meal; it’s more like a seed planted to become a tree. Results don’t happen immediately, so you must be patient and consistent with your marketing efforts for the best results.

So, your video won’t immediately get 10,000 views, and you may not get 100 followers in one day. A piece of good marketing advice for business owners is to be patient, give yourself time and measure your efforts using relevant metrics. Instead of focusing on results, try to focus on implementing the right strategy. When you do this, you will eventually get visible results.

10. Email Marketing Doesn’t Work Anymore

The truth about digital marketing is that there are a lot of strategies, and some work while some don’t. Email marketing is one of the strategies that work and deliver great results if done the right way. Customers love to hear from the companies they love and email marketing allows you to share promotional messages like new products, sales, and updates with customers on your contact list

A key to effective email marketing is ensuring you share relevant content with the right audience at the right time. Don’t flood your customer’s inbox with promotional email that will not interest them. Instead, find a good email marketing strategy and segment your email list to build an effective campaign.

11. Paid Advertising is a Waste of Money

A lot of people would rather depend on organic search or results over pay-per-click advertising. But paid advertising is a form of targeted advertising that brings results. 

Many people are trying to rank for organic results, but paid advertising can help you accelerate your visibility. Paid advertising isn’t compulsory for you to get great digital marketing results, but you don’t need to tick off the option because it will help your business. 

12. Digital Marketing is All About Creating a Website 

Having a website is a great start because they serve as an important medium with which you can implement your digital marketing strategy. But digital marketing is more than just creating a website. Instead, it combines different efforts and techniques to improve your brand visibility to your online audience. So do away with believing that a website is enough to market your business; your target audience may not even discover the website without a marketing place. 

So, invest in strategies like SEO, content creation, and advertising to help people and Google discover your website.

 

Digital marketing myths concept: A work table with a laptop with someone arms working, an open book and a cup of tea.

13. You Don’t Need Marketing If You Have Quality Products

It’s easy to get lost in the media myths that offering quality products is enough to get enough customers. This isn’t always the case, as a customer needs proof that your products are actually of quality. How will customers know you offer great products if they haven’t even tried them yet? That is why it’s best to invest in marketing to reach your target audience, build a great brand reputation and let customers have a taste of what you offer. 

14. You Don’t Need Digital Marketing  If Your Competitor Isn’t Doing It

Next on the list of digital marketing myths in 2022 is that you don’t need online marketing if your competitor isn’t doing it.  Having a competitor that does not invest in digital marketing is even more reason for you to get into it. 

Digital marketing gives you an edge over your competitors; you get increased brand awareness, improved engagement, and more sales. Also, digital marketing lets you reach your customers better, which means you will get better results than your competitors.

15. Marketing is Too Expensive

Marketing can seem very expensive if you do not see results from your investment. However, suppose you invest in the right strategies or agency to get effective results. In that case, you will realize that digital marketing is a worthy investment for your brand. 

Also, you do not need a lot of money to start marketing; there are also some marketing tactics that are free to use. If you are on a budget, it’s best to seek out marketing tactics within your budget range.

It’s Time To Invest In Digital Marketing

We’ve dispelled 15 common digital marketing myths in 2022 and provided the truth that shows online marketing is very effective. In conclusion, investing in an effective digital marketing strategy is the key to growing your business in this era. 

Ready to grow your business? Take advantage of all the available digital marketing strategies and tools in your grasp. 

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