You want to post on your SaaS company’s social media or blog site, but you can’t think of anything…we’ve got you!

Content plays an important role in the success of many industries, including B2B SaaS and Tech companies. If you don’t want to be left behind in attracting more audiences, engaging them, and improving your success, it’s best to leverage content marketing. A good content strategy will help you attract, retain, and convert potential audiences. According to a study, content marketing is 62% cheaper than traditional marketing and generates up to 3 times more leads. 

This article highlights 15 content ideas for SaaS companies that help those in the tech industry engage their audience, showcase their expertise and build brand awareness. 

The Basic Rule: Understand Your Audience Needs 

Before we go into all the content you can fill up on your blog on social media platforms, it’s important to understand one basic rule. This is the need to identify your audience and understand their needs. Companies, especially SaaS companies, must create content around their audience needs. If you create content that no one cares about, you risk having just a few engaged customers. 

Always ensure that your SaaS content marketing:

• Addresses your audience needs
• Focuses on the solutions your products offer
• Improves your relationship with them and brings them 

15 Content Ideas That Bring Traffic and Engagement for SaaS and Tech Companies

Here are some of the best content ideas you can create for your audience:

1. How-to Guides and Tutorials:

As mentioned in the previous section, one of the major goals of your SaaS content marketing is to solve your customers’ needs. A great content idea is creating step-by-step guides or tutorials to walk your audience through how your software or technology works. A how-to guide should detail the various aspects of your product to help them understand its value and maximise its benefits. A how-to guide is also a great form of content to establish yourself as an industry expert and get more people to trust your solutions. 

How-to guides often dominate Google enquiries, so it’s important to leverage them to rank higher and, more importantly, to provide solutions for your customers. Your how-to content can cover different areas, including general enquiries about your product, specific questions, top-of-the-funnel queries, and everything else. You can present your how-to content as a blog post, carousel, tutorial video, or ebook. If possible, you can try out different forms of presentations. 

2. Case Studies:

For customers interested in trying out your products, it will be a great idea to have some case studies to help them make their decision. Case studies are one of the best content ideas for SaaS companies. They involve creating content highlighting the success stories and real examples of how your SaaS solution has benefited customers. This is an important form of content because they act as a long-form testimonial that shows people how good your product is and convinces them to consider using it too. Case studies should social proof and demonstrate the impact of your product on other businesses and individuals. You can request a short interview with one of your loyal customers or ask for a review on how your solution has impacted their business, especially in terms of productivity and ROI. 

3. Work Culture Posts:

One of the best SaaS social media content is company culture posts. Share pictures and videos of employees at work or behind the scene to add human quality to your software. SaaS and Tech are technical industries, and since you dont sell products face-to-face with your audience, it might be hard for consumers to put a face to your brand. Showcasing your work culture through content can improve the emotional connection with your users, add to the warmth of your brand, and help people understand your brand values. You can showcase your work culture through pictures, videos, interviews, blog posts, and so on. 

4. Expert Interviews:

Everyone loves to get expert advice and tips for free! An expert interview is a great form of content to position yourself as an industry authority and share diverse perspectives on topics that will interest your users. You can consider interviewing industry experts, influencers, or the company’s CEO to provide tips, relevant perspectives, and inspirational discussions that the audience can relate to. Expert interviews, especially when it features a famous person, also get a lot of shares and will increase your traffic and engagement level. A good idea to get the best result from your expert interview is to be consistent with it. You can make it a weekly or monthly content strategy where you bring on an influencer, team member, or other industry experts to share insights on topics that interest your audience. 

5. Frequently Asked Questions (FAQs):

The hottest SaaS companies have a FAQ section or page on their website to provide detailed explanations of questions you’ve been asked the most about your product or software. A comprehensive list of frequently asked questions and answers can solve users’ common problems, guide them to maximise your tools, and enhance their user experience. 

A good strategy to improve your traffic through FAQs is to incorporate some relevant keywords to boost your SEO. 

6. Best Practices and Tips:

Sharing tips is one of the reasons people read and engage with content from their favourite brands. Your customers and audience will seek ways to educate themselves and get practical tips to maximise your products. A great SaaS content marketing example is sharing the best practices, valuable tips, and actionable advice relevant to your product. This will help users get the most out of your product and entice other consumers to pay for your products.

You can also share tips on topics that aren’t necessarily related to your products but relevant to your niche and industry. For example, if your software helps users maximise their time and productivity, you can share tips on other ways managers and individuals can manage their time effectively. 

7. Infographics and Visual Content:

Visual content like infographics is an excellent way to capture your audience’s attention and encourage them to engage with your content. Infographics are also an effective strategy that good saas companies use to present complex information, statistics, or data in visually appealing and easy-to-understand formats.

A good way to improve your company’s visibility through infographics is by adding your website details and address to them. This is because infographics get shared a lot, and when your content goes viral, people should be able to know where it originated. Also, due to the shareability of infographics, they are one of the best content to generate backlinks to your website and improve your SEO. 

8. Webinars and Live Q&A Sessions:

Webinars or live Q&A sessions are one of the best SaaS content marketing examples for companies who want to engage with their audience in real-time and provide detailed educational content to their target market.  

Live videos and interaction are among the hottest social media strategies, as they allow you to put a face and voice to your company.  These interactive sessions also allow you to address customer queries, provide in-depth information about your products, listen to feedback, and establish personal connections with your users.

According to Statista, about 63% of millennials are live-streaming content regularly.  When planning a webinar or live Q&A, make sure that:

• It is well-organized and has a clear purpose
• You announce the events days before it happens to get people to attend
• Features a notable person or an engaging presenter as a hosts
• It promises something of value or benefits for attendees

9. Comparison Posts

This is a big boss move that the hottest SaaS companies use to show users they are great at what they do. It is a great strategy as long as your product can compete with your competitors. Comparison posts involve putting your products against your competitors to highlight how your software is better and key features that set your product apart from theirs. You can also consider making a post to clear up how your product differs from your competitor’s. For example, if two software from different companies offers similar services, users might be confused about the difference between the two and which they should go for. Comparison posts allow you to showcase how your product differs from your competitors and why your potential should go for yours. 

10. User-generated Content:

The best SaaS social media strategy to boost engagement and trust is user-generated content. User-generated content (UGC) is another form of social proof that adds human quality to your brand and increases the credibility of your software. Research stellar content your customers create around your brand, such as their success stories, experiences, and feedback, to boost audience engagement and build trust. 

11. Industry Insights and Trends:

A trend doesn’t necessarily mean the latest pop culture buzzword or the hottest TikTok video. For a SaaS or Tech company, a trend means what’s topping search results or the latest market developments/technology relevant to your industry, 

A great content idea involves sharing your insights into the latest industry trends and market development to position your company as a thought leader and provide relevant information to your target audience.

12. Video Tutorials and Demos:

When it comes to digital products, showing is more beneficial than telling. This is where video marketing comes in, as it’s considered the best social media content for tech companies. That said, you should consider creating video tutorials and free demos that showcase the functionality of your software or technology. Your product demos should highlight the benefits of your products and convince customers that it’s worth their money. 

It is important to use videos for your product demos and tutorials because they are highly engaging and can easily break down complex concepts into easy-to-understand content. Also, videos are very shareable, perform better than most content types, and according to Hubspot, can increase sales by over 140%. 

13. Ebooks and Whitepapers:

E-books are a great way for good saas companies to take a deep dive into difficult topics related to your industry or to offer comprehensive guides on relevant concepts. These resources provide valuable insights and establish your company’s expertise in the field. You can also combine different blog posts you’ve created over the years and offer them as a downloadable resource for your audience. Both whitepapers and ebooks are great lead magnets, and they are valuable to show off your industry expertise to your users. 

14. Product Updates and Releases:

Your software product will likely undergo regular changes, so it’s important to create content that keeps customers informed about new features, updates, and releases. Keep your audience informed by sharing the new features you added, the recent changes, and the updates. Don’t forget to emphasise the benefits the updates and features will bring to your users. 

15. Testimonials and Success Stories:

Customer testimonials and reviews are the social media content for tech companies. They produce one of the best results when marketing your software and intangible products. Highlight the testimonials and reviews from your customers to build trust with potential audiences and promote the credibility of your software. 

You can get testimonials and reviews from your customers by following them up via mail or social media for their thoughts on your products. You can ask questions like how your product helped them achieve their goals, solve challenges faced, and the positive outcomes they achieved with your solution. Remember that not everyone will reply to you after you follow up; you can follow up again after a while but make sure it doesn’t come off as spam. 

Conclusion:

Content is important in marketing anything, including your software or digital product. To achieve success, it’s important to share a diverse range of content ideas that provide details about your product, educate their audience, provide solutions to their needs, and drive customer engagement. Hopefully, you have found some useful content ideas for SaaS companies you can use to foster audience engagement and increase conversion rates. Some of the best content ideas you can leverage to get the attention you want include how-to, case studies, webinars, infographics, and video demos. 

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