SelfieAvecba Case Study

Overview

Amadou Ba, currently a prime minister in Senegal, was a presidential aspirant in 2019. The Senegalese PM has served as a taxation specialist, former economy minister, and a foreign minister. Ba has also done a lot of great work, which earned him the mention of one of the Top 100 Most Influential Africans in New African Magazine in 2011, 2012, and 2013.

Problem/Goal

For his 2019 campaign, his team not only wanted the support of the youth but also wanted to engage with young people on the platforms they use the most. The primary goal was to create an engaging platform to rally support during Amadou Ba’s Senegal Presidential Election Campaign.

Solution Offered

And a great idea emerged: a selfie generator website where people can get a flier showcasing their support for Amadou Ba. Selfie generators are very useful marketing tools to shape the way brands engage with their audience. These tools are more popular for the marketing of brands, publicity of events, and fostering customer engagement. Amadou Ba’s team understood that this interactive marketing tool can be applied in the political space where audience engagement matters a lot.

To achieve this goal, Astract9 was contracted for website design and development, focusing on creating a Selfie Generator. We created the designs in Figma and prototyped them for the client on a tight deadline. Once the designs were developed and approved, we implemented them on the website.

Results and Benefits

Some of the results of our work with Amadou Ba’s team include:

• Successfully delivered the project within a one-month timeline.
• Enabled supporters to upload selfies and create personalized posters declaring their support for the politician.
• Facilitated easy sharing of these posters on social media, fostering a sense of community.

Challenges

No significant challenges were encountered during the project.

Inspiration

The iterative approach to handling feedback and corrections ensured a seamless collaboration that boosted the project’s success.

Call Out Quote

Astract’s commitment and timely delivery amplified the campaign’s digital presence, bringing supporters closer through personalized engagement.