The fashion industry is ever-evolving, and brands must find creative new ways to grow their business. In this article, we go through some excellent ways to market your clothing brand online. Whether you run an online clothing store or have a physical boutique, these clothing brand content ideas will help you get more sales
15 Content Ideas for Clothing and Fashion Brands
The best way to grow your clothing brand is through digital marketing. Many fashion brands, from top designers to small businesses, must introduce themselves online to tap into the expanding market. Seeking ideas on how to get sales for your clothing brand? Let’s walk you through some high-performing content ideas:
1: Creative Photos
Photography is essential for fashion brands, and it’s one of the most essential content to attract potential customers. As a clothing brand, you must ensure you take high-quality photos that stand out. This is the best way to ensure your product images don’t get unnoticed in the pool of thousands of photos your audience will come across a day.
2. Product Feature
Does the dress hug every curve? Is the gown a one-size-fits-all? Do the trousers have pockets? Let your audience know! One of the best clothing content ideas is to display the unique features of your product.
Also, you can share insights about your product materials to reach a wide section of the audience. Are your materials eco-friendly? Do they have less impact on the environment? Let your customers know.
3. Assortment Demonstration
One of the best and most popular content for clothing brands is demonstrating their products on models. This is a better way than just posting product photos.
5. User-Generated Content (UGC)
User-generated content, or UGC, works for every business industry, including fashion brands. This content idea involves resharing your customers’ posts and pictures of them in your products to earn the trust of new customers. Asides from the fact that UGC helps generate more customers, it also relieves you of the effort of creating content. Also, featuring your customers help you build a stronger relationship with them.
6. Style Inspiration
An excellent content for fashion brands is sharing inspirations on how they can dress up your products. A style is created by combining different fashion elements that go well together: shoes, clothes, and jewelry. Create content around how your audience can dress up based on the trend and season.
7. Fashion News
Your content doesn’t have to revolve just around your brand and products. Sometimes, offer your customers content that benefits them, especially as fashion lovers. You can do this by sharing the latest fashion news, trends, and looks. A great marketing idea is to match the fashion news you share with what you offer. If you sell t-shirts, it’ll make sense to share news on how one can style t-shirts.
8. Social Media Takeover
Influencer Marketing is fast becoming one of the major forms of marketing to reach a wider audience. That is why a great content for an online clothing store is inviting an influencer to run a social media takeover on your page. A pro tip is to invite an influencer in the fashion industry or to gather more attention. Also, you don’t have to go for a hugely popular influencer if it’s not in your budget. Instead, go for a micro-influencer.
9. Unpacking Videos
Posts from your customer can be a very powerful tool because it helps earn trust in your audience. One of the best content ideas for boutique businesses is to have customers share their unpacking videos when they receive their order or tag you on their posts when they wear their order.
10. Reels
At the moment, reels are one of the most popular and high-performing content formats on Instagram. It involves posting videos or pictures while using music or voice-over as a background.
Some reel clothing brand content ideas include:
- Fashion Tips
- Fashion trends
- New collection or products announcement
- Promotions
- Product videos
11. Ask Me Anything (AMA) Session
An excellent way to engage your audience and followers is by hosting an AMA session where people can ask you anything. One tip for AMA is to focus on your brand or a particular topic. You can make your point of discussion about your latest collection,
12. Contest or Giveaway
Everyone likes to win something, so one of the best content ideas for clothing brands is running contests. Giveaways not only let you reach a wider audience but also helps your current followers engage with you.
All you need to run a giveaway is a prize to give. This could be a product you sell, a discount on sale, etc. Rules and conditions to enter the contest. The rules could be that they must:
- follow your page,
- invite their friends to follow you or
- repost your content or use a hashtag
- leave a comment or review
Some fashion brands often make their contest exclusive to just their past buyers. However, you choose to do it, know that contests are of the finest clothing brand post ideas to reach more customers.
13. Discount Information
A great way to get people interested in your products is by announcing discounts or deals. A 5% discount is enough to encourage people to buy a pair of jeans. You can also offer deals like price bundling, free shipping, early order, and any other discount that will interest people.
14. Product Tutorials
Product tutorials can be a great way to engage customers and help them understand how they can use your products. Demonstrate how they can style what you offer or bring your products to life. Tutorials are a great way to show your products and help customers see your clothing in action.
15. Fashion Tips and Educational Content
One of the ways you can do content marketing for clothing brands is by offering your audience relevant fashion tips. This is important because your audience will get tired if you keep churning commercial posts. What’s an easy way to tie a tie? How can one repurpose old jeans? What’s the best way to wash black clothes? Creating content to help customers is a great marketing technique for your clothing brand.
So considering creating content around topics like:
- Must have items in your wardrobe
- Three ways to style a jean jacket
- Fashion mistakes to avoid
- Top fashion trends of the season…etc
16. Videos, In General
One of the most popular ways to broadcast your products is through videos. Visuals in the form of videos often generate curiosity in people and get more engagement on social media. You can take advantage of different videos, including Live Broadcasts and 15-Seconds Videos.
17. Coming Soon Update
Everyone loves a tease, so you can create content to give a glimpse into your new collection or product stock.
18. Brand Story
Last but not least, powerful content for online clothing stores is sharing the story behind your brand. Why did you start your business? What’s the inspiration behind your brand? Your brand story can help people connect more with your companies and understand the ‘why’ behind what you do. A fashion brand that comes to mind when it comes to unique brand storytelling is Burberry. This clothing brand once released a video documenting the journey of the founder.
Clothing Brand Marketing Ideas That Work
Here are some more marketing ideas to get more sales from your fashion brand:
1: Optimizing Your Website
If you have a website, one of the best ways on how to get sales for clothing brands is by optimizing your website. This involves investing in a great web design, using keywords, and taking advantage of SEO to help search engines find you.
2. Investing in Paid Ads
One of the best ways to grow your clothing brand on the internet is by posting regularly and boosting your posts through paid ads to help more people find you.
Social media platforms like Facebook and Instagram have a variety of paid ad options to boost your organic posts. You can also run ads targeting specific demographics, regions, or interests or the audience that is most likely to be interested in your brand.
3. Prioritising Content Marketing
Content is essential for all industries, including the fashion industry. It is through content customers find the latest jeans and boots, and shirts. Content marketing for clothing brands involves making your product more visible by creating relevant educational posts for your audience.
Great content marketing makes you more visible on search engines and can increase your website traffic. Your content can be in the form of blog posts, landing pages, product descriptions, and social media marketing.
4. Working With Fashion Influencers
Fashion influencers are everywhere, and nobody rules the fashion industry like them. A good marketing idea is engaging fashion influencers to promote your brand. There are many ways this can work. You may have to provide free clothing to help showcase your product or create fashion brand content you can post on your page. Also, you can pay them to introduce your brand to their audience.
5. Analysing Performance Metrics
There’s no better way to strengthen your marketing strategy than by tracking the performance of your business. By analysing key performance metrics, you can gain insight into the following:
- Best time to post your content
- Demographics of your content
- Best type of content
Also, tracking insights help you know if your strategy is working or if you need to restructure your fashion brand content ideas.
6. Building an Email List
You can use email marketing to remind subscribers about your brand, offer discounts, reward customers, share updates on your business, and so on. The first step to successful email marketing is building an email list of subscribers and past customers.
Final Thoughts
The clothing brand content ideas and strategies mentioned in this post are suggestions you can implement to improve your business performance. In conclusion, it takes the right strategy to win customers over to your clothing brand.
Need Help With Content Marketing?
At Astract9, we have the knowledge and skills to help your brand succeed through unique and engaging content. Contact us today for all your content marketing needs.
