The importance of social media for small businesses no longer needs an introduction. It is widely known that having a social media strategy is a great way to stand out and build a relationship with your audience. We share 10 of the best social media marketing tools for small businesses up their content game and engage with their audience effectively:
1: CapCut (Reel Editing)
If a picture is worth a thousand words, imagine what a video is worth? CapCut is a video editing tool with powerful functions such as slow motion, stabilisation, keyframe animation, etc. It is one of the best tools for video marketing for small businesses to create videos or reels for your social media content.
CapCut also has video editing features similar to that of TikTok and Instagram. You can add stickers, background music, filter, effects, texts, and other features to make your videos look more professional. CapCut is also really easy to use; you don’t need experience with videography before you can create fun videos for your social media pages.
2. Canva (Design)
A list of social media marketing tools for small businesses isn’t complete without Canva.
Content is a significant part of every social media campaign. It’s crucial to create content that your audience will find compelling and attractive. This is where Canva comes to the rescue! Canva is a design tool to develop logos, infographics, posters, flyers, GIFs, short clips, and ads. This app is a great asset because it reduces the need for hiring designers to create visually appealing content.
Canva has a free version with hundreds of free templates and functionality you can use to improve your social media and website content.
3. Buffer (Social Scheduling)
One of the best tools to boost your social media is Buffer, an app that handles social scheduling on all platforms. This is a great tool to consider if you want to be consistent with your social media postings. Buffer is an excellent tool if you don’t want to keep shuffling between multiple social media apps.
You can use Buffer to select the pattern you want for your posting, whether every other day, every day, or weekly. Buffer also offers analytics features to check the performance of your posts. This can help you figure out the posts you need to rework and those you should create more often.
4. Flocked (Caption Generation)
Flocked is the perfect app to generate captions for your content. Explain to it in a few words what you need, and it will generate well-formatted captions for you in seconds. From here, you can easily copy the caption and paste it into your Instagram or Facebook post.
5. HootSuite (Scheduling, Analytics)
Hootsuite is one of the best social media management tools for small businesses. The free version of this social media tool helps with scheduling, analytics, and integration with other apps. You can also respond to mentions on your social media via the HootSuite dashboard. If you have the budget, you can upgrade to the premium version of the app.
6. Bitly (Link Management)
Long links can discourage your audience, so it’s recommended to make your links short and attractive. Bitly is a link management tool that helps shorten URLs to make them easier to share and click on. This tool also offers tracking features to keep your eye on the number of clicks a link gets.
7. Unsplash (Free Images)
Visuals are essential for your social media posts and website content. However, it might be impossible to create original pictures whenever you need to post an image. This is where Unspalsh comes in!
Unsplash is one of the best tools to grow social media followers through visuals. This platform has thousands of professional and high-quality pictures you can use for your content. The best part is that the pictures are free, and you can download them easily. All you need is to type in the topic or kind of image you are looking for, and you will get related pictures in return.
8. ChatGPT
This AI tool has been making waves for the past few months, and if you aren’t using it yet, it’s time to consider it. ChatGPT is capable of functions such as content research, content ideas, and caption generation. You can learn more about what you can do with ChatGPT from this guide.
9. Keyhole (Hashtag and Influencer Analysis)
Using relevant hashtags on your posts can go a long way and is one of the best social media tips for small businesses. Keyhole is a tool that helps track and analyse hashtags/keywords to see how well they will perform on your posts. This tool can also help with other functions, such as influencer analytics, social listening, and social media analytics. The influencer feature enables you to identify influencers talking about hashtags relevant to your niche. You can also filter your search based on location and keywords in their bios to find the best person to work with.
Keyhole offers a free trial for your first 1000 posts!
10. Mention (Social Listening)
Mention is one of the best social media management tools for small businesses to get marketing insights and track brand mentions. This tool helps track mentions from your audience across the internet, monitor the performance of relevant keywords, and gain insights into your competitors. If your content goes viral, Mention is the best way to find out.
Extra: Google Analytics (Monitoring and Analysis)
At number 10 is Google Analytics, one of the best social media marketing tools to keep track of your social media performance. One of the ways to boost your social media is by monitoring what works and doesn’t work for your brand. Google Analytics monitors your traffic, performance, conversions, referrals, and data reports. If you’re not familiar with this tool, you should read the official Google guide to set up Google Analytics.
Bottom Line
Social media can be time-consuming, but you can save a lot of time and boost your effort by finding the right tool. There are many social media marketing tools for small businesses, and the ones listed above should get you started with boosting your business.
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