Email is a cost effective channel for engaging with your existing customer base to nurture the relationship, inform them about events and offers and generally keep them connected to your brand. With the click of a button, you can keep customers informed, with this data; you can tweak your product for your market in little to no time.
It is also a great vehicle to cross-sell and up-sell your products and services.
Conversion rates on email campaigns are often in the double digits and among the highest of all digital channels and delivers a great ROI. Newsletters are great for building relationships and maintaining regular contact with customers and prospects.
Also, unlike other forms of communication that are difficult to personalize, e-newsletters are a breeze, with it you can manage your email lists in a way that classifies your customer base according to various attributes like demographics, sex, interests etc.